Specific

Clear and unambiguous; answers the questions: “What, why, who, where?”

Double the amount of Workspace 365 users in one year

Measurable

Concrete; clearly demonstrates progress

10% month over month growth

Achievable

Realistic, not extreme

Hire 2 extra sales employees to achieve this

Relevant

Answers the questions: “Is it worthwhile to me and stakeholders? Is it in line with other or overall goals?”

It will increase revenue, which is also a company goal

Time-bound

What’s the deadline?

One year from now