SMART model
Below we describe how to set goals according to the SMART model.
|
SMART |
Description |
Example |
|---|---|---|
|
Specific |
Clear and unambiguous; answers the questions: “What, why, who, where?” |
Double the amount of Workspace 365 users in one year |
|
Measurable |
Concrete; clearly demonstrates progress |
10% month over month growth |
|
Achievable |
Realistic, not extreme |
Hire 2 extra sales employees to achieve this |
|
Relevant |
Answers the questions: “Is it worthwhile to me and stakeholders? Is it in line with other or overall goals?” |
It will increase revenue, which is also a company goal |
|
Time-bound |
What’s the deadline? |
One year from now |
